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A truly complete health insurance solution — offering you an essential shield, infinite power, and instant peace is now the Product of the Year 2025 (Winner Health Insurance Category. Survey of 1800 people by NielsenIQ across categories.)
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A comprehensive and flexible Health Insurance Plan that offers Better Coverage, Better Control and Better Care
A health insurance that lasts for a lifetime
Parents and elders took care of children in their most sensitive ages and phases of life. It is time to gift them the better Healthcare experience. Presenting ManipalCigna Prime Senior, a comprehensive Health Insurance plan which offers innovative features specially designed for Senior Citizens.
Design your own health plan and pay for what you choose. Customise your plan according to your needs with ProHealth Select and reassure your future
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Standard Health Insurance Policy specially designed to cover Persons with Disabilities (PWD), Persons afflicted with HIV/AIDS, and those with Mental Illness
A plan that assures financial support and provides a safety cushion for a better tomorrow by providing complete protection, on and off the job, including death, disablement, repatriation of mortal remains and funeral expenses.
A plan that assures financial support and provides a safety cushion for a bettertomorrow by providing complete protection, on and off the job, including death, disability, loss of job and financial protection.
Standard Personal Accident Policy to safeguard your unexpected expenses arising from death or serious injury caused by an accident, while securing your finances
A vital protection for your financial health against life-changing critical illnesses that offers you the entire payment of sum insured on first diagnosis of listed illness.
A daily cash plan to financially aid hospitalization expenses
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The CMO’s MO: Sapna Desai urges brands to go digital, but not ditch the human touch
By Sapna Desai
ManipalCigna Health Insurance’s CMO describes how the brand is redefining insurance with strategies including AI-powered customer experience championing women’s health.
As a brand, we are constantly inspired to seek the answer to one important question ‘WHY?’ This is where the opportunities lie to create relevance and drive preference for our proposition.
Our country’s diversity is reflected in varying healthcare requirements across regions. This provides us with an opportunity to cater to the broad market by offering products customized to meet the needs of people, whether the customer is based in a metro or a Tier 3 town.
Technology also presents a booming opportunity to enhance the customer journey. From AI-driven chatbots to seamless app interfaces, technology allows us to redefine how customers experience insurance—making it simpler, faster, and more intuitive.
Finally, our focus extends to critical areas such as women’s health and other underrepresented segments. There is a growing need for affordable, predictable, and simple health insurance products catering to these segments.
Generative AI is definitely helping us push creative boundaries, in marketing and beyond. This has been a result of early integration, as we saw the potential of Generative AI beyond the surface level and recognized applications that help deliver value.
AI is supporting quick turnaround, to learn faster by analysing responses and trends, and make early tweaks which can in turn result in maximum output. In fact, we were one of the first brands in the BFSI sector to have an official AI-Generated 3D Mascot – Sarvanand, our witty expert.
We must understand that Generative AI can enhance human creativity by suggesting ideas and streamlining the creative processes. However, we should not ignore the aspect of artistic expression that humans can bring. The future is to maintain the balance between artificial intelligence and creative intelligence.
Read more here: https://www.campaignindia.in/article/the-cmos-mo-sapna-desai-urges-brands-to-go-digital-but-not-ditch-the-human-tou/500604
