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Cigna TTK launches “Get ProActiv India” on World Heart Day

ManipalCigna  - 05 October 2016

A program that rewards you for being physically active

The program encourages a ‘Healthy Heart’ with additional rewards resulting in a ‘Healthy Wallet’

  • A program designed to encourage people to lead a physically fit and healthy life.
  • Launch of the very first Cigna TTK ‘Get ProActiv’ tracking Application compatible with Android and iOS.
  • Earn “Healthy Rewards” by syncing activity logs with the “Get ProActiv’” Application.Rewards points can be redeemed to reduce the health insurance premium.

 

Mumbai,September 28, 2016:Cigna TTK Health Insurance, a joint venture between U.S. based global health service leader, Cigna Corporation (NYSE:CI), and Indian conglomerate TTK Group, today announced the launch of “Get ProActiv India’ as part of its ProActiv Living Program.

‘Get ProActiv India’, is a unique program that is designed to encourage and reward people to be physically active as measured activity can go a long way in improving one’s health. Get ProActiv India is integrated with Cigna TTK’s innovative Healthy Rewards Program allowing customers to earn valuable incentives by tracking their activities. Our customers can track their activity through Cigna TTK’s latest ‘Get ProActiv’’ application by integrating select wearable devices. They can also directly enter non track-able activities into the application. Healthy Reward points are then earned on the basis of the quantum of physical activity. These Health Reward points translate into lower health insurance premiums or increased benefits upto 10% of the premium amount.

Commenting on the launch, Mr Sandeep Patel, MD & CEO, Cigna TTK Health Insurance said, “At Cigna TTK, we have always believed in the power of the words – ‘Health hai toh life hai’. This driving force, has led us to journey with our customers in times of illness and wellness equally. We were the first health insurance company in India to create awareness about healthy living through reward based health risk assessment and condition management programs. With “Get ProActiv India’, we want to go a step further by encouraging people to get physically active as a lifestyle. Technology as a catalyst has helped people to better monitor and manage their health. Our ‘Get ProActiv’ application will help our customers’ track their fitness levels and monitor their vitals while earning valuable reward points. We look forward to making India active, healthy and happy.”

Customers have to simply download the ‘Get ProActiv’ application and register the required details (such as customer ID, policy details). Effort intensive activities like cycling, swimming and weight training make the reward point ticker soar. But every step counts, and so, just walking is good too. Points can be accumulated and can be used for two purposes. Discount against renewal premium, or to claim Health Maintenance Benefits.

Research indicates that the higher the amount of physical activity, the more the health benefits. On the occasion of World Heart Day, the launch of Get ProActiv India encourages our customers to be more physically active and strive for cardio vascular fitness levels to prevent heart related ailments.

Cigna TTK in its efforts to promote health and fitness in India partners with leading marathons in India including the upcoming Standard Chartered Mumbai Marathon and recently partnered with Indiabull’s Vasai Virar Mayor’s Marathon, for which customers can also earn valuable healthy reward points.

The Get ProActiv program is open for all people with a Cigna TTK ProHealth policy, and one can register any time during the policy period. Like all other ProActiv Living programs conceptualized by Cigna TTK, this one too is available at no cost.

About Cigna TTK Health Insurance Company Limited

Cigna TTK Health Insurance Company Limited is a joint venture between the U.S. based global health service leader, Cigna Corporation and Indian conglomerate TTK Group. Cigna Corporation (NYSE:CI) maintains sales capability in 31 countries and jurisdictions and has more than 80 million customer relationships throughout the world. TTK is widely recognized across India with a reputation built across eight decades for quality consumer products and services.

Cigna TTK is a stand-alone health insurance company having a pan India presence, headquartered in Mumbai. Cigna TTK offers differentiated health insurance solutions including health and wellness programs that support customers in making lifestyle changes and managing chronic medical conditions. To learn more, visit www.cignattkinsurance.in

Media contacts:

Eliza Lobo

Email id: eliza.lobo@hkstrategies.com

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