Jan 20 2025

ManipalCigna Launches Phase Two of "Sada Secure Raho" Campaign with A Hyperlocal Radio Initiative Spanning 21 states and 63 Cities across India

Mumbai, January 20, 2025 – ManipalCigna Health Insurance today launched the second phase of their successful campaign, Sada Secure Raho. In this phase the brand is going live with a comprehensive radio initiative aimed at reaching audiences in Tier II cities and beyond. This month-long campaign will take place across 63 locations in 21 Indian states from January 20, 2025, to February 21, 2025. To maximize reach and engagement, ManipalCigna will collaborate with popular regional radio stations namely Big FM, Radio City, Club FM, and many more, broadcasting in ten local languages including Hindi, Telugu, Assamese, Punjabi, Kannada, Malayalam, Marathi, Oriya, Tamil, and Bengali.

 

“Sada Secure Raho campaign is envisioned to raise awareness about health insurance while promoting our latest offering ManipalCigna ‘Sarvah’, designed to cater to the health insurance needs of individuals across India. While phase one was digital focused, in the second phase, we went with radio as our medium due to its reach and resonance in our target markets, especially in tier 3 and 4 cities,” said Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance.

 

The radio campaign features three engaging spots emphasizing the innovative offerings of the product like ‘Infinite cover’ – Anant Benefit, which provides access to unlimited coverage for hospitalization against 4 major illnesses, like Heart, Cancer, Stroke and Major Organ/Bone marrow transplant, and Zero Waiting Period, highlighting Day 1 coverage for listed pre-existing conditions.

 

With a total of over 45,000 spots scheduled over the campaign duration, ManipalCigna is ready to deliver impactful messages highlighting the significance of health insurance in everyday life. The total on-air seconds for this campaign will reach an impressive of around 10 lakh seconds, ensuring that the message reaches our target audience in these markets. Through this campaign, ManipalCigna Health Insurance looks forward to creating a positive impact in raising awareness about health insurance across India.

 

For more detailed information on key features and terms & conditions, kindly read product brochure and policy wording here, https://www.manipalcigna.com/hospitalization-cover/manipalcigna-sarvah

 

About ManipalCigna Health Insurance Company Limited

ManipalCigna Health Insurance Company Limited is a joint venture between Manipal Group, an eminent player in healthcare delivery and higher education in India, and Cigna Healthcare, a global health services company with over 230 years of experience. ManipalCigna is headquartered out of Mumbai and has over 100 branch offices covering significant metros and towns. The company has built a strong multi-distribution network of over 70,000 agents and 500+ distribution partners across the country. ManipalCigna also has presence in 400+ cities in India through its distribution network and has a network of over 15,000 hospitals across cities including tier I, tier II, and tier III towns in India. To learn more, visit www.manipalcigna.com.

MEDIA CONTACT
Tejaswini Muthukumar : 974-230-6920
tejaswini.muthukumar1@manipalcigna.com